Smartphones have become inseparable from most people’s lives. This is the first thing they look at when they wake up. It also serves as their entertainment hub, research tool, and mobile wallet. For any business looking to gain a competitive advantage, appealing to the smartphone-based audience is the way to go. This applies to how you design your website. While the convention is to design a website for a desktop setup, modern-day web design calls for a mobile-first approach. Essentially, this means that everything is designed with a mobile audience in mind and can be updated for other devices in the future. Here’s why you should care about using mobile-first designs on your website:

Improved Site Performance Mobile-first

By design, a mobile-first approach is meant to optimize site performance. Unlike designing for desktops, mobile-targeted websites have to be responsive on mobile devices. This means that they can seamlessly interact with different smartphone screen sizes and orientations. It also means that the site is stripped of anything that could reduce its load time. Besides loading fast on smartphones, such sites can run smoothly on desktops. In fact, building the desktop version of such a site will be straightforward as it will only involve adding some extra features.

It’s great for SEO Mobile-First Web Design

Good web design could help you rank high on search engines. Since Google uses mobile-first indexing, leveraging mobile-first design is good for search engine optimization (SEO) New York. This means that Google prioritizes the mobile version of any website when deciding on how to rank it. If your site is optimized for a mobile audience, you have a high chance of ranking high. In turn, this increases your business’ exposure while opening your doors up for more revenue opportunities.

Increased Exposure for Your Business

Smartphones are easier to use when searching for information online than desktops. People can research information concerning your products or services in a heartbeat. That means that choosing a mobile-first approach will expose you to this growing customer base – people who are willing to purchase from your brand. Even better, the fact that the approach is great SEO makes it worthwhile. Your brand can reach more people at a fraction of the cost of other means.

Future-Proof Your Business Website

Any provider of web design development services NY will tell you that mobile-first web design is the future. Most people are already using their phones for everything, which makes prioritizing them when designing a website is essential. Consider this approach to increase your business’ profitability and exposure.