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It’s easy to put the wrong foot forward when handling SEO. After all, there is tons of information about SEO that disputes itself and may easily put you in a dilemma, or worse, sway you to believe and implement the wrong SEO move. It’s true what they say about SEO that when done right, it can mean a booming business that will take the market by storm, but also, when done wrong, it can mean the end of your promising business. So, yes, this is one of those ‘tread carefully’ kinds of advice that you can’t afford to ignore brought to you by yours truly, the best SEO service provider in NY–WQC Design Studio.
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In this article, we’re going to bust the 5 most common SEO fallacies [#5 will blow your mind]:
- SEO Is The Cheat Sheet
- Inbound Links Are The Key
- All SEO Agencies Are Alike
- Higher Ranking Means Everything
- Keywords + More Keywords: They Are All That Matters
1. SEO Is The Cheat Sheet
Many digital brands have been convinced that SEO is their magic teleporter to success without having to climb their way up like their traditional counterparts. SEO is a useful marketing tool in the digital landscape, but don’t mistake it for an all-around cheat sheet and fail to execute your full responsibilities. Whether you run a digital or analog business, building a business has always relied on the same old rules. They include consistency, due diligence, and patience. There are no shortcuts! Therefore, if you want to see your brand grow and thrive, you have to dot all your I’s and cross all your T’s. SEO just gives you an upper hand or advantage to compete for the best clients.
2. Inbound Links Are The Key (Or Are They?)
You think more inbound links will bring more sales? Assuming you own a liquor store and want to get more sales, you put posters in worship places like churches or mosques. Do you expect customers from these places to start flooding your store? While you might get one or two ‘lost sheep,’ it would be practical to put your advertising material in venues with people interested in your products, let’s say, in party halls. The same case applies to inbound linking. You need quality links from highly authoritative and relevant websites that result in sales.
3. All SEO Agencies Are Alike
Not all SEO companies offer similar solutions, follow the same marketing strategies or have the same campaign focus. It’s vital to examine several SEO agencies to see if their solutions match your specific brand needs. It’s also important to get an SEO agency that offers complementary SEO services like web design and development, content writing, and social media marketing. If you’re looking for a reliable SEO agency in New York, look no further than WQC Design Studio.
4. Highest Ranking Means Everything
On the contrary, a high ranking means nothing if you’re topping on terms your target audience is not searching for. Focus on knowing what your audience is looking for and the words they are using on search engines, and then use exactly that. This way, a high ranking will result in more leads and sales.
5. Keywords + More Keywords Are All That Matters
I hate to break it to you, but keywords alone won’t cut the mustard. You need to conduct in-depth research on the keywords to use and organically integrate them with your content. It goes without saying that the content should be of high quality to stand a chance of appearing on Google and other search engines SERPs.
WQC Design Studio is a reputed top-level web design NY company offering SEO services alongside other digital marketing solutions. Contact us for a free SEO brand audit and get solutions for all your SEO challenges!