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As a Home Builder, a website is an important outlet for your business to the world. It gives you a chance to reach a more extensive customer base locally and internationally. While you could be a pro builder, website building (CSS & HTML) is not your cup of tea. Therefore, you need a professional website developer and designer to construct a site that speaks and brings value to you and your customers.
90% of your customers search online for home builders before making a purchasing decision. Your website has less than 10 seconds to convince new visitors that you’re the right builder for their project. If your website appearance is wanting and doesn’t show clear value, they are likely to leave and look for another builder or propose to pay low. Either way, you end up losing money and time. Therefore, there’s no place for trial and error while getting a website for your Home Builder business. You need a website that’s efficient in form and function. If you’re looking for a home builder web designer in NY, look no further than WQC Design Studio.
In this article, we’ll discuss the top 5 common website blunders home builders make and how to rectify them. Read on.
5 Thing Home Builders’ Website Do Wrong
1. Use Poor-quality Media
Just because you saw in a marketing blog that videos and images are vital doesn’t mean that you can be reckless about it. You can’t just download free videos and photos online and post them on your builder website, expecting to convince your prospects that you do great work. Neither can you take a few shots using your smartphone and think it cuts it. You need professional and authentic visual content taken and edited by professionals to stand a chance of moving your prospects. Your products are entirely visual, so focus on top-quality visual content to trigger the buying urge from your customers.
2. Paying Little to No Attention to UX Website Design
User experience is more important than you think. How’s your website designed, and who designed it? Hiring cheap designers to try and save on cost will end up costing you a lot more because you’ll be losing clients from all sides. A professionally built website should have a UX web design that adapts to all devices, including mobile phones. Ever tried to access your site using your phone? Was everything displayed clearly? Were there truncated sections? If yes, your prospects are experiencing the same, and it’s ruining it! Ensure that your users have a wonderful experience exploring your site by hiring a professional web designer to ingrain UX web design.
3. Designing the Website for Yourself Rather Than for Your Customer
Having a platform that anyone in the world can access can overwhelm you and get you excited to share all about your fantastic work, recognitions and awards. But that’s where you might go wrong. You designed the website for home buyers, but you end up making the site about you. You need to conduct enough research on your target customers to know what they need so that you can provide it on your website. Everything on the website, including the content and design, should be speaking the buyer’s language so that they may see value in working with you.
4. Failure to Filter Leads/Traffic
Huge traffic is good as long as it’s qualified. But we find ourselves indulging in practices that we believe could bring more leads, not worried about what type of leads they are. For example, if you fail to target the right audiences, paid ads don’t serve any benefit to you since uninterested users will be directed to your site. Also, if you fail to filter your leads using your contact form by asking as many relevant questions as possible, you’ll end up wasting time with uncommitted prospects in your inbox.
5. Failure to Update Your Website Regularly
Some of us think that our work is done once our websites are completed and go live. But that’s where you go wrong. For a website to stay relevant, productive, and successful, you need to keep updating the design to suit your audience, the content like blogs to educate and captivate your users, and more. Search engines also like to rank updated websites higher than old sites that might be mistaken as abandoned. Therefore, you need to do regular website updating and maintenance to stay relevant.
In conclusion, a website to a builder is a valuable tool to harvest more customers from the digital landscape, and I assure you, there are tons of them there! However, you need to do your due diligence to ensure it serves the purposefully!