If you aren’t familiar with the term bounce rate, it refers to the level of engagement for your site. It is used to identify the number of people who visit with the site and leave before interacting with it at all. While there are many reasons behind a high website bounce rate, the web development New York strategies you implemented could be part of the problem. Identifying the reason behind the high bounce rate of your website could increase site engagement and lead to more conversions. Here are some areas that every web design company New York will point out as the problem:

Design and Visibility

You can’t afford to cut corners when it comes to your site’s design. An unattractive design, and a cluttered site is an eye-sore. People typically form an opinion about your site within the first few seconds of visiting it. In fact, an unsightly sight could be seen as an insecure one. Working with a web design company New York to improve the attractiveness of your website will increase its engagement rates.

Page Load Time

With attention spans shrinking in today’s world, the last thing your websites need is a slow loading page. People want to access the information they are looking for with little friction. Pages that load for too long could be a result of poor web development New York, and will probably chase these people away. Assess the page that has a high bounce rate to identify whether its loading speed might be the issue. The faster you can involve your web design company New York, the higher your chances of preventing lost sales.

Poor Navigation

How easy can people move from one page of your site to the next? Website visitors need to find whatever they are looking for on your website with ease. Other than being organized, your navigation menu should be predictable, and it all starts with your efforts in web development New York. Avoid using cluttered navigation menus. You can also use links within your content to direct people to other pages on your website. The maximum number of options to include in your navigation menu should be seven. Anything above that will affect your site’s usability. Poor web development New York will reduce your sales. It will be easier for customers to look for information elsewhere than to accommodate your site. Be sure to work with a reputable web design company New York to reduce your bounce rates and keep site visitors entertained.