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Your brand name is more than just a name. It is your identity. It can dictate what customers think of you. Most importantly, it can help you rank higher on the Googles, Bings, and Yahoos of the world. When used right, it could help you attract customers, get positive search engine analytics, and enjoy a greater ROI. Leveraging your brand name the right way starts from the name you choose and how you opt to use it. Here are a few ways to use your brand name for better SEO Services:
Choose a Unique, Low-Competition Name
A unique name will ensure customers can find you easily. One mistake most brands commit is to use superlatives like ‘premier’ and ‘advanced’ in their brand name. While it does portray their brand in a different light, this choice is a poor SEO decision. As most digital marketing service NY providers will urge you, ensure that your name is as unique as possible.
Avoid anything with superlatives or acronyms. Besides competing with brands in your industry, such names will have you competing with any other brand that has a similar name or acronym. When picking your name, conduct a quick search on Google to find other brands with similar names. If the search results in more than 10,000 brands, that is not an ideal name.
Keep Keywords in Your Tag Line, Not the Company Name
While keyword brand names are easy to find on the internet, they tend to be saturated. Sure, you might want to use a keyword in your brand name to make finding your business online easier. The only downside is that it will limit your reach.
A unique name will be something that helps you stand out. On the other hand, you can use the keywords in your tagline or all over your website copy. This ensures you are unique and have a great reach.
Create a Strong Digital Footprint
Even if you have a unique name, it means nothing if no one is interested in your brand. Look for ways to put yourself in people’s thoughts, and that involves creating a strong digital footprint. Start by paying for social media marketing services NY to create social media profiles that align well with your target audience. You also ought to work on your blog, link your website to your social sites, and commit to great reputation management. A combination of these strategies ensures that your target customers do recognize your brand and will easily search and buy from it.
It Is More than Just a Name
Your name is your company’s future. That is why big brands spend millions to create the perfect names for themselves. Use the tips above to ensure your business ranks higher and has a better digital footprint.