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The modern-day consumer is starved for time. With research showing that today’s consumer has a lower attention span than a goldfish, every moment of attention you get from your customers counts. One great place to capture your customer’s attention is through your landing page. These pages not only deliver sale-focused content but also showcase what your brand has to offer.
Sadly, most customers tend to want to jump right to the part that interests them instead of reading all the copy. If identifying these points of interest at first glance is hard, potential customers can easily leave your landing page. A customer that has been lost can be a bit tough to recover. Making your website scannable with the help of reputable web design development services NY ensures customers can get whatever information they are looking for easily. It also increases the chances of making a sale.
Here is how to Design scannable Landing Pages for Website
Follow Conventions
Unless you have a revolutionary design, following the conventional landing page strategies is essential. Customers have grown accustomed to specific website designs, and sticking to the conventions makes it easy for them to scan your website. Conventional web designs are also great for search engine optimization (SEO) New York. In most cases, these conventional landing page designs are dictated by the top players in your industry.
For instance, visitors will expect a travel blog to have a search bar that allows them to filter their searcher. B2B customers expect to find your ‘contact us’ button at the top of your landing page and logos at the top left corner.
Pay Attention to Typography
Text that is hard to read could make your website less scannable. Customers will also struggle to identify what your content holds. Start with choosing a font style that is easy to read. Next, use color to differentiate the various parts of your website. The font colors should have some contrast without looking unappealing. Make use of white space and images to separate your content. Website visitors might find long blocks of text distracting and unappealing.
Limit the Number of Choices
The more choices your customers have, the harder it will be to interact with your landing page. It can result in a paradox of choice. Limit the number of choices your visitors have to make when scrolling your website. For instance, use two CTAs throughout your landing page instead of stuffing it with multiple CTAs.
Make Using Your Website Easier
Your website’s appeal will determine whether you can land and sustain new customers. A great place to start is to pay for web design services for help creating a scannable website. Focus on the website aspect above to capture the attention of today’s attention-poor audience.