It takes years to build a great ranking on SERPs, and you might have to pay for SEO services New York in the process. You will have to select the right links and keywords for your site, the right website design, and even learn more about the competition. However, all this hard work could be brought down within hours if you fail to focus on your site’s security. Cybercriminals and competitors could easily use cyber-attacks to do so. Here are a few ways your site could be affected by poor website security:

Changing Your Site’s Content

You could have invested a lot in paying for SEO services New York for link building purposes. However, hackers could use security loopholes to ruin this. Hackers are known to change site links and replace them with malicious ones. For instance, hackers can include links on your site that expose visitors to malware. Once Google’s crawlers identify links to malicious content on your site, your reputation with Google will be ruined. In turn, this will most likely result in a drop in your rankings. It’s therefore important to maintain and update your website regularly.

Downtimes and SEO

As any company that offers SEO services New York will point out, downtimes will affect your SEO. However, they are necessary when trying to solve common issues with your website. Simply having security loopholes within your site increases the chances of experiencing downtime. The sad truth is that Google recently stated that downtimes will affect how a website is ranked. The earlier you can resolve security issues, the better your ranking and sales will be.

Bad Reviews

While paying for good SEO services New York is a sure way to increase your site’s rank, having poor site reviews could make ranking high an uphill task. Google has a review section where customers can leave comments about a specific site. There are also a variety of independent review sites that Google visits when assessing how to rank a site. If your site experiences security issues, the chances are that it will receive poor reviews, resulting in a poor rank. The ideal solution is to proactively hire companies that offer reputable SEO services New Jersey to work on your site’s security.

Crawling Errors

A portion of your website’s traffic comes from bots. While some bots are good like Google-bot, others have bad intentions for your site. This can range from introducing malware to disrupting site usability. Although their attempts might not always be fruitful, constant attacks could ruin what you build through the help of SEO services New Jersey. Some of these bots use the same server and bandwidth resources as legitimate bots and visitors, leading to your site resources being overwhelmed. Others will block Google crawlers from crawling your site, which could lead to Error 404 reports. As your purchase SEO services New Jersey, you should never forget your site security. For instance, you should get an SSL certificate on your site and comply with common security standards. Working with reputable companies that provide SEO services New Jersey is a sure way to keep such security issues at bay.