The ‘build and they will come’ mentality doesn’t work in today’s world. It takes more than a great product and outwardly attractive website to capture the typical customer’s attention. The modern consumer is constantly drowning in options from different brands. As long as you can market your brand right, it will be easy for your customer to hear your message above this noise. Among the best ways to increase your revenue is to optimize your site’s conversion rate. Optimizing your conversion rate not only makes your site attractive to customers but also makes it appealing to search engines. It all trickles down to the website design and SEO strategies you use. Here are a few strategies to get you started:

Improve Your Site’s Speed

How fast is your website? If people find it hard to navigate your website, they will most likely look for other options to get what they want. A lot can affect your site’s speed, from the kind of images you use to the specifics of your code. The good thing with improving website speeds is that it not only improves the user experience but also increases your rank on Google. Solving these issues will require you to source for web design services in New York. If you want to assess your site’s speed, simply paste any web page on Google PageSpeed Insights.

Focus On Local SEO

Local SEO is an important part of your site’s conversion rate, especially for in-person customers. In fact, 18% of local searches result in sales within 24 hours. This is where contracting local SEO services New York can help. Ideally, your website needs to provide as much information as possible to get customers to your physical store. This includes information like your address, contact details, typical opening hours, and more. You might also need to create profiles on Google My Business and other local review sites. Your local visibility increases the odds of customers making their way to your doorstep.

Create Useful Content to Boost Web Conversion Rate

Your content can impact your typical customer’s journey. It can answer their questions while trying to nudge them towards a conversion. That’s where sourcing professional SEO services and working with a reputable website design company can become useful. It all trickles down to how you design your content and what you say. First, start with enriching your site with evergreen content – content that will always be useful. You can then repurpose it into different types of content, from podcasts to infographics.

Optimizing your site’s conversion rate can yield fruits that will last multiple years in the future. The cost of the whole site optimization process is small but with huge benefits. A simple search for ‘web design services near me’ or ‘professional SEO services near me’ will easily link you with people who might help audit and optimize your site.