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Social media is aggressively propagating the global village phenomenon at the speed of light. As of 2022, more than 4.62 billion people are actively browsing their favorite social websites. This is just the tip of the iceberg, as speculations have it that more than 500 million people will be joining social media every other year. Social media has undeniably become the ultimate space for businesses to grow their brands to infinite levels!
Therefore, more and more brands are joining social media daily to reach their target audiences. This has resulted in heated competition as brands in the same industry contend for the same target customers. To try and outdo their competition, some brands have resorted to traditional branding & marketing, while their market-savvy counterparts have sorted a better weapon for the job– Social Media Branding! What’s Social Media Branding?
Social Media Branding is the art of using the right techniques to create a solid, positive context for how your company/business is perceived on social media platforms. 5 Proven Social Media Branding Strategies To Elevate Your Business
1. Create Your Brand Identity
2. Define Your Target Audience
3. Be Consistent
4. Strike a Balance Between Automation and Humanization
5. Tailor Your Content To Specific Social Platforms 1. Create Your Brand Identity
Brand identity is the physical and sentimental attributes associated with your company. They include the logo, name, tagline, seal, personality, values, and voice. Your brand identity is the basis of your social media branding efforts. You need to identify what sets you apart from your competition, what you want to achieve, the solutions you offer, the value you add to your customers’ lives, and the experience you wish to tag with your company. The more palpable you get about your brand identity, the better you’ll market your brand.
2. Define Your Target Audience
An integral part of excelling in social media branding is fully understanding your target audience! A recent study revealed that 76% of consumers expect brands to understand their needs and expectations. Understanding your target customer’s specific needs will help you tailor your solutions to enhance their user experience. In a reality where 80% of consumers are more likely to buy from a brand that provides a tailored experience, it’s vital to know your customer and offer personalized solutions. Making your customer satisfied and happy builds a positive brand experience and inspires loyalty, which in turn propagates your brand’s growth. It’s a win-win scenario!
3. Be Consistent
Brand consistency builds credibility, a cohesive experience for your target customers, and harmonious brand identity across all marketing platforms. Brand consistency goes beyond the physical representations (name, logo, tagline, bio, design, etc.). The brand personality, voice, values, and promises must also be maintained across all social websites. Consistency is the key to successful branding and reputation building.
4. Strike a Balance Between Automation and Humanization
Getting the most out of social media branding may require automating operations like scheduling your posts and using analytics and chatbots. However, you’ll want to humanize these operations to avoid losing the personal touch with your target audience. Too much AI and automation may cost you a sentimental relationship with your audience, which translates to a negative brand experience. It’s therefore essential to personally handle the customer interaction to establish a more human, approachable, and authentic experience.
5. Tailor Your Content To Specific Social Platforms
Every business wants to make marketing efforts that will yield measurable results within the budget and timeline. If you’re not an expert in marketing, you might have to experiment with different marketing methods to see what works. This would be okay if you have a lot of time and money to waste, but if you’re on a tight budget and need guaranteed results within a timeline, you must be sure. A full service digital agency will develop the best marketing plan based on practical KPIs. Full-house digital marketing agencies have adequate resources like data analytical tools to determine the best marketing methods that guarantee maximum ROI. They will execute your marketing campaigns within your budget and deadline.
Take Away!
Thriving in the over-populated and aggressively-competitive social media landscape is no small feat for brands. You need a fool-proof social branding strategy that entails a credible brand identity, consistent brand persona, high-quality content, and cutting-edge customization.
You could also use some help from an expert in social media branding and marketing! Luckily, we have a team of social media marketing experts ready to help you grow your brand to the next level!
Call us now at +1 (800) 293- 9729!
Thriving in the over-populated and aggressively-competitive social media landscape is no small feat for brands. You need a fool-proof social branding strategy that entails a credible brand identity, consistent brand persona, high-quality content, and cutting-edge customization.
You could also use some help from an expert in social media branding and marketing! Luckily, we have a team of social media marketing experts ready to help you grow your brand to the next level!
Call us now at +1 (800) 293- 9729!