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. Video marketing has been all the rage recently, and with good merit. For starters, video content is easy to remember in comparison to text-based content. It’s also 12 times more share-worthy than text or photo content when done right.
To successfully use video marketing, you need to create video content that will engage your audience from start to finish. The length of your video matters a lot. while some content will be best served through long-form video content, others will work through short-form video content.
Here’s the best time to use either of these two:
Best use cases for short-form videos
Short-form videos have a high retention rate. This is because they pass on a message fast, and in less time than it would take text-based content. It is also possible to inject some personality into these videos, from funny jokes to emotional content.
Work with short-form videos if you’re sharing content that’s entertaining, easy to understand, and promotional. Since this form of video content is highly share-worthy, consider using it for your social media marketing campaigns.
You can use these videos to share content like:
- Explainer videos: capture your audience’s short attention span with punchy explainer videos. You can add as much graphical depiction as possible to explain a service, product, or even feature.
- How-to videos: short-form videos are ideal for creating quick pointers about specific processes. For instance, you can use them to share product demos. Ensure that the video is entertaining throughout to avoid losing your audience.
- Event videos: whether you’re trying to drum up hype for your next event or celebrate a successful one, short videos are the way to go. Consider including clips of guest speakers, people interacting, and even the scene of the event.
Best use cases for Long-form videos
These videos work great when you’re looking to share complex ideas that can’t be packaged into a few minutes. To make long-form videos work, you need to create engaging content from the onset. For instance, you can add an emotional appeal, break down complex ideas, and even involve experts that your audience respects.
Use long-form videos for content like:
- Behind-the-scenes videos: these videos are ideal for any business looking to give its audience a peek into how the business works. You can create this content to share about your company culture and even daily operations. Let people see the raw side of how your business runs and your core beliefs.
- Documentaries: If your business has conducted research on your specific industry or around a controversial subject, documentaries will be ideal. Walk your audience through the problem, why it matters to them, and the solutions they should consider. Your video can run for a few minutes or hours or even through multiple episodes.
- Educational content: if your product is complex to use, you might need to guide your audience with long-form videos. Consider packaging the content into manageable content to keep people engaged throughout.
Pick video formats that serve your goals
Your video’s length should be determined by the intended impact. If you want something share-worthy for social media, short videos are the way to go. Choose long videos if you’re looking to share educational content or explain complex ideas.
If you need a partner who’ll help you create engaging video content, contact us today or checkout our video creation service page.