Customers are 70% more likely to visit your business and 50% more likely to make a purchase if you have a complete Google Business Profile.
Whenever customers search your business on Google, they want to know whether you are a credible business. Will you solve their immediate needs? Can they access you quickly, both physically and over call or text?
Learn why you need a GBP: https://blogs.wqcdesigns.com/do-i-need-a-google-business-profile/
An optimized Google Business Profile answers these and more customer concerns in one fell swoop. It acts as an extension of your customer service team, but online. If you’d create an optimized Google Business Profile that works for your business, consider completing these four tasks: 4 Steps On How To Optimize Your Google My Business Profile
1. Keep your business information up to date
Start by keeping your Google Business profile up to date to fully enjoy the benefits of this local listing. People are interested in information like:
- Your business name and description
- Your address
- Your contact details
- Products and photos
The good thing with Google Business Profile accounts is that they’re free. Be sure to keep all your business information up to date, accurate, and similar to the details on your website.
2. Add content to your profile
Adding some content to your listing increases your credibility. It also gives you an avenue to let customers know about your products and services. Google Business Profile content tends to be similar to social media content – short and punchy content will do the trick.
Make sure that your content is relevant to your users, non-salesy, and engaging enough. Consider adding photos and videos of your business, employees, products, or services. The more authentic your profile is, the more it will attract willing buyers.
3. Include keywords in your content
Whenever a potential customer searches for anything on search engines, the engines crawl the internet for content that has these search terms, or similar. That’s why you need to include keywords in your Google Business profile content.
The good thing is that getting the right keywords to use doesn’t always have to be an uphill battle. You can always work with an SEO agency like ours to get high-ROI keywords.
Consider including the most searched terms as keywords into:
- Posts
- Products
- Services
- Business description
- Image file names
4. Step up your review game
60% of customers look at Google Business Profile reviews when searching for local businesses. They’re interested in knowing the experiences other customers had with your business.
Take advantage of this and start asking your best customers for online reviews. You can also politely ask customers for a review after buying from your business, either face-to-face or through email.
Most importantly, ensure that you’re responding to customer reviews on time, especially the negative ones. Taking this initiative shows customers that you care about their opinons and your business’ image.
Establish a strong online presence
There are customers that are ready to buy from your business. An optimized Google Business Profile ensures that customers can find your business online and locally. It also ensures that your business appears credible enough. Use the tips above to give your business another competitive advantage.
Contact us today for help setting up your Google Business Profile.