BLOG
Just like how it has been and is likely to remain, social media marketing in 2022 is customer-centric. Be sure that your customer’s online behavior may have changed, and you need to do a fresh scan on the digital landscape to figure out the “5ws” —the what’s, when’s, who’s, whys, and where’s. Where is our customer? When are they online? What type of content do they like the most? What solutions are they looking for? These are some of the questions the best social media marketers are tackling in 2022, and so should you. If you’re still struggling with your digital marketing strategy, the experts at WQC Design Studio offer professional digital marketing services NY and are waiting for your call to help you!
To help you keep tabs on the evolving social media and digital marketing trends, we’ve compiled a list of the top 5 SMM trends that can boost your sales in 2022. Read on.
1. Personalization
By collecting and analyzing behavioral data, you can now study your customers deeper and find out more about them. Knowing what they want and how they want it will help you serve them exactly what they want and how they want it. But how do you get this data? You can use short quizzes that are easy to fill out, and you offer a reward or value for filling out. Your audience will willingly provide you with all the relevant info you need to craft personalized posts that offer value to them. Personalization also means focusing on a specific niche.
2. User Generated Content (UGC) or Content Collabo
It’s time to save money and energy! Leverage the power of your business’ fans and advocates (influencers) by encouraging/motivating them to post about your brand or share your posts. Tap into the muscle of UGC and see your audience’s feed filled with content that praises and advocates your business to your potential customers.
3. Instagram Reels and YouTube Shots
If video is not an integral part of your social media marketing strategy, you’re doing it all wrong. More people every day are demanding more video content on social platforms, especially Instagram and YouTube. Metaverse is also featuring reels on their home page. If you want more eyes on your brand, you need to start investing in reels and YouTube shorts in 2022.
4. Paid Social Media Advertising
All social media platforms allow you to pay for ads on your business. There are different types of paid ads, including LinkedIn message ads, Insta shopping ads, and Meta FB slideshow ads. Each form of ad favors your company differently, and it’s upon your marketing team to decide which suits them the most. Paid ads drive traffic to your brand page and website. The more details you provide during the formalities settings while paying for the ad, the more relevant traffic you’ll get.
5. Social Media Content Calendar & Schedule
As a golden rule of thumb, you’re supposed to post on all your social media channels at least once a day and at the right time (when your audience is online). Are you sure you can keep up with the pressure of creating all the content daily and posting it while other business operations still await you? It’ll be smart and time-effective to consider using a content calendar and schedule to plan your posting activities efficiently. There are numerous software and web apps that perform the task of scheduling and posting; all you have to do is insert the content and times.
2022 is a year to approach social media marketing in a smart way, not the hard way. Equip yourself with the right tools and knowledge, and be sure of results!