Images can do a lot when it comes to elevating your SEO. As any business that provides SEO services New York will point out, people interact better with images than text. This is why infographics get a lot of interaction. While you don’t have to include infographics into your site, you can always use images to boost your content. With the right image, it becomes easier to offer information and guide visitors. Here is what every digital marketing company New York wishes you knew about optimizing your images for SEO:

Use Page-Relevant Images

Providers of SEO services New York will point out that customers will mostly scheme through your page before they can read the rest of it. Your images should provide something worth their time. Instead of using images for the sake, ensure the images you use are relevant to your page’s content. For example, you can add an image of someone using your product. You could also attract the audience’s attention by asking pertinent questions through the images.

Invoke Some Emotion

You can go an extra step of invoking some emotion through your choices of images. Every digital marketing company New York will point out that getting some form of emotion from your target audience will increase your conversion rates. Your audience should smile, laugh, get angry, or even frown at what the image portrays. Working with a business that offers SEO services New York could help you understand the right emotion to evoke as well as the kind of images to use.

Caption Your Images The Right Way

Leaving your images uncaptioned is a missed opportunity for your business. Any digital marketing company New York will point out that a caption that contains your keyword will be found easily on Google. However, incorporating the keyword without relevance to the topic could chase visitors away. It is common for visitors to read your captions more than the rest of the body, which means an ill-captioned image could increase your bounce rates. Work with a firm that provides SEO services New York to find a way to incorporate keywords and relevance into your image captions. This way, you will appeal to both search engines and your target audience. Finding your way to the top page of SERPs requires hard work. Using images in the right way could make this journey easier. Collaborate with a digital marketing company New York to ensure that your SEO efforts can get a boost from image optimization.