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Have you ever wondered—what’s the first thing that comes in people’s minds when they see or hear your brand’s name? Do you care about people’s opinions and perceptions of your business? Unlike in personal growth & development, brand growth & development requires you to worry about people’s views and how they think about your business. Otherwise, how on earth will you be able to please your existing and potential clients to build a positive brand experience? As an architect, you might wonder, is brand experience a ‘thing’? Read on to see the benefits of a brand experience.
Benefits of a positive brand experience
1. Foster deeper connections
2. Inspire audiences to take action
3. Encourage deeper engagement
4. Deliver favorable results for your business
5. Builds client-brand loyalty
So, how do you build a positive brand experience for your business?
1. Engagement
Your customers are on various, if not all, social platforms where they are sharing their opinions on multiple issues and topics. You can engage them in a heating discussion by posting something that would spike their urge to comment and pour their thoughts on the subject. Ensure you respond to all comments to show concern and value for your audience.
2. Fluid Content
Architecture Web Design Services – Creating a visually appealing website doesn’t mean your work is over. You need to know how to retain your target customers, support existing users and convert new website visitors into customers. Experts have discovered a way to do it by using fluid content like online forms, blogs, and enabling users to submit comments and stories. When you get your customers involved by sharing and positing info on your site, it increases your brand’s authenticity and fosters a deeper and personal connection.
3. People Love Contests
Consumers love healthy and profitable competition. They want to know that they stand a chance of getting some value out of the contest, and that’s upon your marketing team to make them feel that way. You could ask your existing customers to participate in a giveaway by following simple instructions. Make sure that the process is fair and people are actually getting rewarded. Contests are a great way to increase engagement with existing customers and entice prospective to try out your products.
4. Give Dynamic Media a Shot!
Video is booming, and most consumers prefer visual content to written content. You can leverage dynamic media to educate your customers, grow brand awareness and convince consumers to reach a buying decision quickly. Regular top-quality videos can easily capture your consumers’ attention and influence their purchasing decision. Posting interactive videos with perfectly placed CTAs can greatly catalyst the buying decision. Common video types include educational, product, company culture, and explainer videos.
5. Host and Attend Events
Events are a great way to get people talking about you in their posts and discussions. Host events like fundraisers, parties, roadshows, and even online live events. It’s also essential to create a Hashtag that people could follow and use in their posts to ensure your name stays out there even after the event. Allow people to size you up, ask questions, and engage with you one-on-one. This creates trust and brand authenticity.