If you’re serious about growing your business, you need to start plotting how to increase your conversion rate and, in turn, boost your sales resulting in maximum profit. Ecommerce is picking up steam, and the growth rate is expected to grow more rapidly as time goes by. According to Statista, retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. This is just a glimpse of what the future holds for those businesses that will venture into eCommerce. Allow me to keep you up to speed on 5 major strategies you can exploit to keep your business booming!

1. Optimize your eCommerce Conversion Rate

The average ecommerce conversion rate is about 2.77%, but some businesses with an optimized conversion rate go way beyond this average. Unfortunately, some small enterprises are unable to attain the average rate because they don’t know what to know, or they lack proper guidance. Since ecommerce is highly competitive, it’s paramount to optimize your ecommerce conversion rate by evaluating your google analytics and adjusting them based on daily, week-to-week, month-to-month, and annum-to-annum. This way, your business will stand a chance of beating your competitors and standing out from the rest.

2. Social Media Marketing (SMO)

Social media marketing has dramatically stirred up over the years and has resulted in being the top marketing method for businesses. It’s a viable resource that your ecommerce business could exploit for quick exposure. Billions of consumers are on a social media platform, and this includes your target market. With proper SMO from a reputed SEO services New York provider, you can connect with millions of potential and existing customers with ease.

3. Use User Generated Content (USG)

User-generated content has a great impact on buyers’ decision to purchase a certain product. Research has proven that more than 80% millennials and 75% boomers will look at what other buyers have said about a specific product before buying it. USG increases engagement with your audience hence building trust. It makes your stakeholders’ interests high to your business simply by recognizing them.

4. Post relevant and SEO Content

The more you talk about your business, the more people will listen. As you do this, remember to specialize in your content for your target audience. Post what is valuable to them and gives them a personal experience. Consider their demographics and visitor’s declared interest, for instance, to make your ecommerce site more efficient and effective.

5. Have a well-designed ecommerce Website

Where will your customers purchase or explore your products and services? Is it user-friendly? Is it mobile-friendly? Is it easy to maneuver? Whenever getting the right design for your eCommerce website, you should ask yourself those questions. To ensure that all the loop-holes are covered, get a professional eCommerce web design New York from WQC design studio!