SMO refers to social media optimization, a strategy that uses social media networks to increase your brand’s online visibility and drive traffic to your website. Unlike SEO which focuses on website rankings on SERP, the main focus of SMO marketing is social media platforms such as Facebook, Instagram, and Twitter.

You need to develop an SMO marketing NY strategy to maximize local visibility. Since all SMO marketing campaigns direct traffic to your website, ensure your website design appeals to visitors. The website should also be optimized for local SEO. Word press web designers New York companies are ready and willing to help you launch the best site.

Follow the following steps for success in your SMO marketing NY campaign.

1. Keyword Research

The best way to draw people to your social media accounts is by identifying your audience’s interests. Keyword research for SMO focuses on trends on social media. One tool that can help you conduct keyword research is the twitters keyword report. Once you establish which keywords have the highest search volume create content around them. Hashtags should also be included in your research as they are primarily used on platforms such as Instagram and Twitter to search for trending topics. Create brand-relevant content, and you can spin trending topics to fit your brand message. When you do this consistently, you will increase your brand’s visibility.

2. Post Original and Relevant Content

Posting the right content using the keywords from your research further boosts your online presence. You can direct your visitors to your site or blog for relevant articles. Encourage them to leave comments and share or take some form of action. Content that you share should include pictures and must be helpful to your audience. Include hashtags where applicable. The more people you bring to your social media accounts, the more your online presence increases.

3. Have Social Buttons on Your Website

Social button on your blogs, websites help your visitors share the contents on their social profiles. These buttons also encourage the visitors to interact with you on social media. When these buttons are easily accessible, they are more likely to share.

4. Build Your Social Profiles

Different platforms have limited space for giving your information. Ensure you fill out all the information. Media such as Facebook allows you to include details such as address and other contact details. Your logo and brand colors should also feature prominently where possible. All these details help you to be associated with your social profile.

Conclusion

SMO marketing NY is an excellent and cost-effective way of increasing your brand’s online presence. The WordPress web design New York agencies will make sure your website boosts your online marketing campaign.